The news outlet that could become your secret weapon
“We're fighting the same battle that every news outlet across Australia is fighting, which is that there could be 110 terrific stories to cover on any one day, but resourcing means that we can't get to all of them.” - Andrew Drummond, Editor, Australian Associated Press
Want to learn about one of the country's most-read news sources that you probably don't even know exists?
To kick off the first episode of Season Two of It's PR Darlings podcast, today's guest is Andrew Drummond from Australian Associated Press – or AAP as it’s more commonly known.
There’s still so much that people don’t understand about the way media works and how news becomes news, but AAP is perhaps even more “unseen” than other parts of the media landscape.
Andrew joins us to tell us all how this newswire works and how it can become a communicator’s secret weapon.
AAP’s stories often end up going viral, partly because of their unique reach, but also because AAP journalists have got a nose for news.
In this episode, we ask Andrew to describe the anatomy of a “really good yarn” and unpack that scary time during 2020 when the future of this Australian media mainstay hung in the air.
Find out more about this independent news organisation and the stories that make it tick.
Today’s jargon gem is “embargo”, but you’ll have to listen until the end of this episode to find out what it is.
It's PR Darlings is on all the socials, so get in touch if you have any ideas you'd like to share.
REFERENCES/GUEST SOCIAL LINKS
https://www.linkedin.com/in/andrew-drummond-15bb652b/
It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications.
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We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.