“My inbox is hopefully full of great ideas and it's my job to sift through those ideas and PRs are incredibly helpful when it comes to that – and relationships are absolutely everything.” – Joshua Del Pozo, Chief of Staff, The Today Show

“We have a hard paywall at the Australian. It means that bar is pretty high in terms of me taking the time to tackle something and go really in-depth with it. And that often means…if there's a new story, it probably has to be exclusive to us.” – David Swan, Technology Editor, The Australian

“Media networks are running on the smell of an oily rag – they really are. So there's actually an opportunity there for PRs and for spokespersons to guide and influence the direction of the story.” –Jessica Ridley, Today Show Presenter + BTW Media Founder

“One of the really key sentiments that came out [of Medianet’s 2022 Media Landscape Report] was the most important aspect of a pitch…is that the story’s original, newsworthy and relevant to that journalist’s specific field of reporting and audience. We had about 68 per cent say that their biggest pet peeve…was when they were contacted by PRs and the story being pitched wasn’t relevant to their current field or their subject matter of interest.” -Amrita Sidhu, Director of Media Intelligence, Medianet and Mediaverse

“Michael and I get in about 3:30am. We have a staff meeting at about 5:00am where we run through the show – what's planned, what our top story is, what we're going to tease, what our best vision is for the day and then we say, ‘okay, is anyone missing anything…what else do we need in this show?” And, we are adding things and getting new interviews and grabbing people throughout the three hours.” Lisa Millar, ABC News Breakfast

“If it’s a question we’re asking, it’s usually something Australia is asking,” Oliver explains. “The big mistake PRs make when they pitch to us is they say, ‘I think this is going to be a great story from news.com because it's quirky’, but as a site, we've sort of moved past that.”

“We are a country of people who are very obsessed with travel…Australians are hardcore travelers…We're also a country who are obsessed with real estate…COVID-19 swept into town, which altered real estate quite dramatically, and also prevented us from traveling. So accordingly, it's not that surprising that we would start to get even more involved in our homes and more au fait with real estate markets in general. And NewsCorp is smart. And it knows what to do when these things occur…they saw that straight away. And here we are with At Home flipbook Real Estate.”

It’s PR Darlings has the great pleasure of welcoming At Home Editor Kelly Baker onto the podcast.

“You're surrounded by fires. It's still burning. There’s smoke in the air. You can't breathe. My wife was about 10 months pregnant, so I was worried and I said to her, ‘look, you can't be here’…I had a bushfire evacuation plan in place…If the fires were going to come through Bega, my car was already packed. So I told my wife…‘you need to go stay with my parents in Sydney’… I [stayed] home with our two dogs and the cat and I was scared. Don't get me wrong. I was very, very scared.” -Daniel Doody, Studio 10 Roving Reporter

What happens when the community you know and love is on fire, your wife is full-term pregnant and you’re out in the field reporting, while still working as an SES volunteer?

Content is everything, and storytelling is everything, to us as a brand. What they [influencers] create that we're able to repost is just as important as the reach that they have. It's about getting good content as much as it is about them providing it on their own channels. -Mel Carerro, Marketing Manager, Spell Designs

It’s hard to assign a title to Mel Carerro from Byron Bay-born fashion label Spell Designs.

It’s PR Darlings’ Jo Stone and Greer Quinn chat with Jules Brooke about why scoring media coverage is the sexiest form of marketing.

Jules’ Handle Your Own software platform helps experts, start-ups and companies DIY their own publicity.

“I don't think that there is anything sexier than getting a client, or getting one of your customers, into the media and seeing the absolute joy it brings them and also what it does for their business,” Jules says.

“You’re never able to measure the value you saved because of the stories you stopped.” -David Skapinker, Telum, ANZ Head

This week, It’s PR Darlings Jo Stone and Greer Quinn chat with David Skapinker who heads up live media database company Telum Media.

A live media database is an essential tool in the PR and communications toolkit. Public relations professionals use Telum Media's subscription-based service to access media contact information. On the flip side, it also provides opportunities for journalists to reach out with requests for interviews or case studies.

“The first thing I'm looking for is...‘is this a story that will sustain the reader across 4,000 words?’” –Trent Dalton, The Weekend Australian Magazine, Boy Swallows Universe, All Our Shimmering Skies

It’s PR Darlings’ Jo Stone and Greer Quinn talk media and publicity with multi-award-winning Aussie author and Weekend Australian Magazine journalist Trent Dalton.

He’s arguably Australia’s top profile writer. His debut novel Boy Swallows Universe and second novel All Our Shimmering Skies are instant Aussie literary classics.