Ever wondered why some companies make the news, but others don't?

To combat the lack of understanding on how news becomes news, two friends + former journalist colleagues Greer Quinn and Jo Stone have joined forces to produce “It’s PR Darlings” - a podcast demystifying the misunderstood professions of public relations and journalism.

Greer and Jo speak to an array of journalists, including iconic feature writer and author Trent Dalton, Channel Seven’s Sunrise presenter Tamra Bow, ABC Morning Show host Tom Forbes as well as a range of industry experts and service providers, so you can have all the tools in your kit to score publicity.

Asking journos everything from what time they get up in the morning, to pet peeves and favourite yarns, It's PR Darlings pulls back the curtain, to provide an insider's look on how newsrooms and corporate communications work.

The duo believes that for media to survive and thrive the era of misinformation and disinformation, there’s a need for greater transparency around the profession.